The mobile web is poised to be huge. In fact, Morgan Stanley and Gartner recently estimated it will be at least twice the size of the desktop/laptop internet within five years. Given the ever-widening range of opportunities to pursue with mobile, the hardest part for most organizations isn't deciding whether to go mobile, but what kind of mobile presence to invest in. That's why we created Mobile Catalyst.

Mobile Catalyst helps organizations to quickly identify and prioritize their most promising mobile business opportunities. We start by analyzing your business goals, audience needs and content in the mobile context. We look at which devices your audiences use and the mobile best practices for your industry. Then based on these insights, we identify your best prospects, visualize them in prototype form, and work with you to create a prioritized, realistic plan for achieving your new mobile vision.

Program includes:

• An executive presentation of key project findings and recommendations
• High-level designs (a "painted picture") of your recommended mobile future
• A prioritized roadmap to guide the evolution of your mobile business presence
• Detailed cost estimates and timeline for implementation