What We're Reading Now
Strategic Mobile Design: Creating Engaging Experiences
In spite of mobile's awesome potential, most organizations are barely participating so far. This accessible overview, with case studies, is a great place to start.
Ideas > Recommended Reading
You can't lead if you don't read.
An incomplete compendium of our favorite thinking.
Vision
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The Long Tail: Why the Future of Business is Selling Less of More Learn more at Amazon.com |
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Groundswell: Winning in a World Transformed by Social Technologies Learn more at Amazon.com |
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Click: What Millions of People Are Doing Online and Why it Matters Learn more at Amazon.com |
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Born Digital: Understanding the First Generation of Digital Natives Learn more at Amazon.com |
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The Design of Everyday Things Learn more at Amazon.com |
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Democratizing Innovation Learn more at Amazon.com |
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Outside Innovation: How Your Customers Will Co-Design Your Company's Future Learn more at Amazon.com |
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Wikinomics: How Mass Collaboration Changes Everything Learn more at Amazon.com |
Process
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Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design Learn more at Amazon.com |
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Built for Use: Driving Profitability Through the User Experience Learn more at Amazon.com |
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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition Learn more at Amazon.com |
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Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. Learn more at Amazon.com |
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Institutionalization of Usability: A Step-by-Step Guide Learn more at Amazon.com |
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What Every Intranet Team Should Know Learn more at Lulu.com |
Skills
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Actionable Web Analytics: Using Data to Make Smart Business Decisions Learn more at Amazon.com |
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The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web (VOICES) Learn more at Amazon.com |
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Observing the User Experience: A Practitioner's Guide to User Research Learn more at Amazon.com |
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Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing Learn more at Amazon.com |
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions Learn more at Amazon.com |
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Call to Action: Secret Formulas to Improve Online Results Learn more at Amazon.com |
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Paper Prototyping: The Fast and Easy Way to Define and Refine User Interfaces Learn more at Amazon.com |
