Modus helped us to stop imitating and start innovating. - Jeff Howell, Director, Subscriber Marketing, SIRIUS Satellite Radio
Success Metrics
Home Page Bounce Rate Down 8%, Up 14% Newsletter Open Rate, Up 9% Newsletter Click-through
SIRIUS asked Modus to amplify its business performance with a series of marketing initiatives that included a new homepage, email newsletter program and channel mini-sites. The secret of our success? Frequency and pitch. Are you on the same wavelength as your customers?