Success Metrics
Lead Generation Up 21%, Up 12% Visitor Engagement, Down 15% Landing Page Bounce Rate
NBC asked Modus to make its aging News Archives website the best in the business, and in the process increase licensing fees for its unrivaled collection of news and entertainment video. We delivered on both counts, with more effective merchandising, social media integration and the very latest in online video search and display, we brought the NBC News Archives back to life for a new generation of customers.