An investment that paid for itself many times over. - Eimear O'Connell, E-Commerce Marketing, GE Money
Success Metrics
Incremental Customer Spend Up $5 Million, Up 22% Average Response Rate, Up 12% Average Conversion Rate
When GE Money, provider of credit card services to the world's leading retailers, sought to improve the performance of its email marketing programs, they asked Modus to lead the charge. We responded with an aggressive optimization program that brought across-the-board increases in customer spend, new card applications and online account sign-up for its clients. Now that's money.